The Conjuring
Act 1
Act 1
Act one is the introduction to the film, it tends to have a description of what happens in it and brings in the characters. The trailer for 'The Conjuring' it begins with a hand held documentary-esq video on what happens, for instance they are being filmed asking a supernatural entity if it is there and using electronic voice recording to try and contact the entity. There is a small moment of strange happenings where the piano begins to play. Then it cuts to the two demonologists giving a lecture on who they are which is clever because in them informing the in film audience it also informs the out of film audience.
Act 2
The second act would begin at just about 50 seconds in, this is when there is a change of tone and it tells the audience what the problem in the film is. There is screaming and tension building, the narrator actually says what the issue is "This family has been experiencing supernatural occurrences". The pace picks up a bit to lead into act 3. They give a bit more background information however it is more specific to the enigma in the film as opposed to just setting the scene behind the characters. The scenes in the second act slow down and have longer cuts to get the audience focused and to create tension as well as to make it clear what the plot line is.
Act 3
Act three begins at about 1minute 35 seconds, it begins with a loud sound backed with the words "IT'S NOT A HAUNTING". This is the start of the third act because the tempo increases so dramatically. From here on we have quick cuts with short sentences building into a montage displaying all sorts of distressing moments in the film. At the end of the third act it shows the title of the film and then proceeds to have a jump scare.
Act 2
The second act would begin at just about 50 seconds in, this is when there is a change of tone and it tells the audience what the problem in the film is. There is screaming and tension building, the narrator actually says what the issue is "This family has been experiencing supernatural occurrences". The pace picks up a bit to lead into act 3. They give a bit more background information however it is more specific to the enigma in the film as opposed to just setting the scene behind the characters. The scenes in the second act slow down and have longer cuts to get the audience focused and to create tension as well as to make it clear what the plot line is.
Act 3
Act three begins at about 1minute 35 seconds, it begins with a loud sound backed with the words "IT'S NOT A HAUNTING". This is the start of the third act because the tempo increases so dramatically. From here on we have quick cuts with short sentences building into a montage displaying all sorts of distressing moments in the film. At the end of the third act it shows the title of the film and then proceeds to have a jump scare.
Insidious:
Act 1
The first act begins with the introduction of the characters, it gives background information to the family and shows who plays what roll. The pace of the whole trailer is quite fast because it is in time with a metronome which is used in the hypnotism of the male protagonist begins. We find out how many people are in the family and the mid shots and close shots help the audience establish a connection with them.
Act 2
Act 2 begins when the metronome begins to fade out, this makes for longer cuts and it means that there is a slight slow down in pace, however they usually find other means to keep the pace going such as the sound of the rocking horse and floor boards. In this act we can see the strange goings on in the film, this is a view of the enigma of the story. We see how they try to tackle the problem which is by hiring a form of "ghost hunter" to solve it, we get long cuts explaining what he is doing.
Act 3
The build up of tension i.e: the climax is found in act 3, in the trailer for Insidious it begins at around 1 minute 17 seconds. This climax begins when we find out that the solutions previously mentioned in act 2 will not solve the problem, this inspires fear and causes the build up. Typically of most climaxes it has many quick shots of quite gripping images followed by a jump scare. Unlike other trailers the title is displayed frequently throughout the whole trailer.
Act 1
The first act begins with the introduction of the characters, it gives background information to the family and shows who plays what roll. The pace of the whole trailer is quite fast because it is in time with a metronome which is used in the hypnotism of the male protagonist begins. We find out how many people are in the family and the mid shots and close shots help the audience establish a connection with them.
Act 2
Act 2 begins when the metronome begins to fade out, this makes for longer cuts and it means that there is a slight slow down in pace, however they usually find other means to keep the pace going such as the sound of the rocking horse and floor boards. In this act we can see the strange goings on in the film, this is a view of the enigma of the story. We see how they try to tackle the problem which is by hiring a form of "ghost hunter" to solve it, we get long cuts explaining what he is doing.
Act 3
The build up of tension i.e: the climax is found in act 3, in the trailer for Insidious it begins at around 1 minute 17 seconds. This climax begins when we find out that the solutions previously mentioned in act 2 will not solve the problem, this inspires fear and causes the build up. Typically of most climaxes it has many quick shots of quite gripping images followed by a jump scare. Unlike other trailers the title is displayed frequently throughout the whole trailer.
The Cabin in the Woods
Act 1
The first act of the cabin in the woods introduces all the main characters of the story as a usual horror trailer would, there are a number of characters so it takes a while to get a perspective on all of the. The feel of the trailer is initially quite jolly and we can deduce that they are going traveling as they are all packing and loading up a camper van, hence setting the scene and giving the basic idea of what will happen - A group of students are going to a cabin in the woods to have a good time.
Act 2
I firmly believe that the beginning of act 2 is in fact when it displays the text, "You think you know the story". Usually it is not down to text to indicate the separate acts in a trailer however in this one it seems to work well, from this point onwards it uses the traditional technique of lengthening the cuts a bit more than in the first act, it also shows things starting to get quite strange.
Act 3
Act 3 begins quite soon after the start of the second act, a large proportion of this trailer is actually a montage designed to inspire fear and show the consequences of the enigma. The film is a comedy and there are not many comic moments in the trailer to illustrate that it is. However even though this trailer does not stick to the main conventions of horror trailers it does show the title then proceed to have another small scene aimed at scaring the audience one final time.
Act 1
The first act of the cabin in the woods introduces all the main characters of the story as a usual horror trailer would, there are a number of characters so it takes a while to get a perspective on all of the. The feel of the trailer is initially quite jolly and we can deduce that they are going traveling as they are all packing and loading up a camper van, hence setting the scene and giving the basic idea of what will happen - A group of students are going to a cabin in the woods to have a good time.
Act 2
I firmly believe that the beginning of act 2 is in fact when it displays the text, "You think you know the story". Usually it is not down to text to indicate the separate acts in a trailer however in this one it seems to work well, from this point onwards it uses the traditional technique of lengthening the cuts a bit more than in the first act, it also shows things starting to get quite strange.
Act 3
Act 3 begins quite soon after the start of the second act, a large proportion of this trailer is actually a montage designed to inspire fear and show the consequences of the enigma. The film is a comedy and there are not many comic moments in the trailer to illustrate that it is. However even though this trailer does not stick to the main conventions of horror trailers it does show the title then proceed to have another small scene aimed at scaring the audience one final time.
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