60% of the people asked didn't like horror films, all of which were females.
40% of the people asked did like horror films, all of which were males.
The Skeleton Key -
When asked what most liked about the poster some answered with the eye image and one with the tree image. Some also answered that they didn't like the poster.
When asked what the poster made them feel some answered that it made them feel intrigued. Two people said that it made them not want to watch the film. Another said it made them feel worried for the person in the wheelchair.
Insidious -
When asked what most liked about the poster most of them said they liked the boy's eyes and the way the poster played with shadows and contrast of light and dark.
When asked what the poster made them feel a couple answered with annoyed/confused. One said it looked more like an alien film poster and the rest said it made them not want to watch it.
The Cabin in the Woods -
When asked what most liked about the poster most said the house image and the idea of it being like a puzzle or rubix cube. One also said they liked the brightness of the poster.
When asked what the poster made them feel most said excited or intrigued about the house. One said that it didn't make them feel much.
Case 39 -
When asked what most liked about the poster most of them said that they didn't like it at all and one said that they liked the simplicity of it.
When asked what the poster made them feel most said they didn't like it and it didn't make them feel much.
The Conjuring -
When asked what most liked about the poster most said they liked the simplicity of it and others said they liked the doll and the fact the only colouring is on her.
When asked what the poster made them feel all of them answered scared or creeped out.
The Blaire Witch project -
When asked what most liked about the poster most of them answered that the writing left them wanting more or the close up of the face was the best bit.
When asked what the poster made them feel some of them said intrigued about the writing or the symbol. Others said nothing at all.
The most liked poster was The Conjuring and the second most liked poster was The Cabin in the Woods.
When asked whether the fact a film is based on a true story makes them like it more 90% of them answered with yes as it makes it more interesting or scarier. One answered no because they said they don't really believe it.
When asked whether the names of actors/directors on the poster make them want to watch it more all of them said yes if it was an actor they liked or the director of another famous film or one they liked.
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